Founded in 2009, luxury lifestyle brand Iconic Invanity encapsulates a unique blend of African heritage beautifully converged with the Western influences within the high fashion industry. A superior brand of exquisite design, the latest Spring/Summer 13 collection – “Luxury Sweet Candy” is an exuberant display of luxury fabrics, infinite detail, creative embellishment and sophisticated bead work typical of the contemporary yet wearable glamour the brand attributes to the wardrobe of the discerning woman.
Behind all the intricate detail and distinguished tailoring is Creative Designer Nancy Nwadire. Nancy’s interest in fashion started at an early age as she fondly recollects:
“I first fell in love with the art of dress making the day I watched my mother cut and hand sew my twin brother and sister’s coming home outfits, they were the cutest pair of checked pastel blue cotton dresses with yellow smocking I had ever seen.” Inspired by the handmade garments of her mother growing up, Nancy coveted her widely esteemed dress-making techniques that are easily identifiable in the brand today.
Now an alumni of the London Institute (an affiliate of the London College of Fashion), Nancy boldly creates the perfect fusion of colours, fabrics and empowering fit to ultimately produce timeless pieces that ooze elegance, class and poise for the distinguished individual. An apt representation of the brand, Nancy’s inspiring design ethos and aesthetic pieces are truly iconic.
Having featured in the likes of internationally renowned Arise Lagos Fashion Week and Vogue magazine, in just a short spectrum of time Iconic Invanity has become a much sought after brand and is now set to launch in central celebrity fashion hub Los Angeles as part of its international expansion for the year 2013. With Grammy award winning artists in L.A showcasing the latest designs, the brand is already set to make waves across the US fashion industry.
Despite rapid growth, Iconic Invanity has stayed true to its brand DNA and is fast becoming the luxury brand of choice both in African and beyond. The brand will continue to thrive to create an unimaginable experience for all of its’ clients.